Notes on building marketing functions that actually compound.

AI Marketing

October 7, 2026 · 11 min read

10 B2B Marketing Processes You Should Automate With AI in 2026

The traditional funnel is becoming increasingly inefficient. Ten B2B marketing processes to automate with AI first — from prospect research and intent signals to proposals, nurturing and reporting — and where human judgement should stay.

AI Marketing

October 6, 2026 · 9 min read

How to Measure the ROI of AI in B2B Marketing

The amount of marketing work AI can produce is not the same as the value it creates. A three-layer framework for measuring AI ROI: efficiency, business outcomes, and organisational leverage.

Fractional CMO

May 18, 2026 · 10 min read

When does a B2B SaaS actually need a Fractional CMO?

Most founders hire a CMO too early — or too late. Here's the honest signal that tells you it's time to bring in senior marketing leadership.

Lead Generation

February 4, 2025 · 11 min read

How small SaaS teams build pipeline without a marketing org

You don't need ten marketers to build predictable pipeline. You need one ICP, sharp positioning, and a small, focused GTM system built around the few activities most likely to create revenue.