About
I build marketing engines that outlast me.
I'm Maryna — a fractional CMO and growth partner with 15+ years building marketing functions for B2B SaaS, fashion, FMCG, and e-commerce brands. I've sat in the founder's chair, the agency chair, and the in-house CMO chair, and I bring all three perspectives to every engagement.
How I work
Honest before optimistic
I tell you what I actually see — not what's easy to hear. The diagnostic comes before the plan.
System before stunt
Great marketing is repeatable. I build operating systems and teams, not viral moments that fade.
Senior in the room
I sit on your leadership team and earn my seat. Strategy, hiring, and the hard calls included.
Experience
2022 — Now
Fractional CMO & Growth Advisor
Embedded marketing leadership for 10+ B2B SaaS and consumer brands across the EU.
2019 — 2026
VP Marketing, B2B SaaS
Scaled marketing from <$1M to ~ $10M ARR. Built a 7-person team across demand, brand, design, and ops.
2017 — 2018
Marketing & Growth, B2C brand
Led deamnd, brand and content marketing for a B2C brand.
2014 — 2016
Marketing Manager, NGO
Foundational years in an NGO, where I built a national strategy, coordinated 21 regional media managers, grew social views by 200%, and ran 12 media campaigns across 37 new partnerships.
Let's build the next chapter.
If you're a founder, a brand owner, or a marketer ready for the next move — I'd love to hear from you.
Get in touch